Outrageous Is 'Say Yes' Ad Really the Most Condescending Political Ad Ever?
Is this really the most condescending political ad ever?
Anna Kooiman talked this morning to the maker of a pro-GOP ad that was given that distinction by Cosmopolitan earlier this month.
The College Republican National Committee released the "Say Yes to Rick Scott" ad as a play on the wedding-themed TLC show "Say Yes to the Dress," which is popular among young women.
But the Cosmo piece argued that, "The only female voters who reliably support Republicans are those who are married and who don't have a college degree — which perhaps explains this video's wedding theme. But with more women going to college and putting off marriage than ever before, the GOP may need more than strapless white "Rick Scott" gowns to attract female voters."
Scott, the governor of Florida, is running for re-election against former Gov. Charlie Crist (D).
Kooiman asked Alexandra Smith, chairwoman of the College Republican National Committee, how the ad came about.
Smith said the group's research indicates that millennials are "tuning out politics as usual" and don't pay attention to the typical political advertising.
She said if Republicans want to get the message through to younger voters, they have to find new ways to do it.
Smith also highlighted the fact that Cosmopolitan is also sending a party bus filled with shirtless male models to North Carolina State University. The bus will then bring coeds to their polling place.
The Washington Post reported that Cosmo, as part of new political coverage, endorsed 10 candidates - all Democrats - including Sen. Kay Hagan in North Carolina.
Smith said she is "floored by the hypocrisy."
Watch the full discussion above.