Viral MUST-SEE: Derek Jeter Farewell Ad Becomes Instant Internet Sensation
Derek Jeter's popularity clearly extends beyond just New York Yankees fans.
Major League Baseball and opposing teams have been paying tribute to the future Hall of Fame shortstop the entire season.
Just this week, the Tampa Bay Rays honored Jeter in a pregame ceremony, following many other similar ceremonies by other teams in Jeter's farewell season.
— MLB Fan Cave (@MLBFanCave) September 16, 2014
Now comes a new ad from longtime sponsor Gatorade that has quickly gone viral, with over 2 million views on YouTube in only a few days.
The 90-second ad, which features Jeter walking the streets of the Bronx while Frank Sinatra's "My Way" is heard, has nearly 10,000 "likes" on YouTube compared to just 100 "dislikes."
The ad, called "Made in New York," was unveiled by Gatorade, which wrote, "During Jeter’s final week, there’s something important he wants to say: Thanks.”
Even a Boston Red Sox fan wrote, "I can't believe I'm sharing this."
Check out the ad, which will debut on TV Saturday, below:
More on how the ad came about, via Newsday:
As Jeter talked about it before Thursday night's game, the ad was being previewed on a TV news program in the middle of the Yankees' clubhouse.
"Did it come out today?'' Jeter asked.
When asked how the ad came about, Jeter said: "It was an opportunity, I felt deservedly, to thank people, which I've been consistent with every time I spoke, how much the fans have meant to me in my career. So it's sort of a way to thank them for what they've meant to me. So it was a fun experience.''
Molly Carter, Gatorade's senior director of consumer engagement, told Adweek that Jeter himself suggested an ad that showed him thanking Yankees fans and that he selected "My Way'' as the song that best summed up his career.
"I like the song,'' Jeter said. "I've always liked the song. It's fitting. I thought it fit for what I'm going through. I'm happy we were able to use it.''