It’s not easy for singles to find the right match, and one popular dating website could be making it more difficult.

OKCupid has admitted that it manipulated data and purposely mismatched users to see how they would react to one another.


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In a blog post on Monday,OKCupid founder Christian Rudder detailed the experimentation: The company removed text or photos from profiles and in some cases told people they were a 90 percent match with another date-seeker instead of a 30 percent match. Rudder was unapologetic and said the results are being used to improve the sites' algorithms.

"If you use the Internet, you're the subject of hundreds of experiments at any given time, on every site," Rudder wrote. "That's how websites work."

Facebook's recent disclosure set off a firestorm on social media services and in the press. During one week in January 2012, the company let researchers manipulate 689,000 users' news feeds to be either more positive or negative to study how the changes affected their moods.


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Eric Bolling called it “kind of mean.”

Greg Gutfeld said that you should meet people at work. “You meet people not online, in line," he said.

“I can’t believe you’re pro-fishing off the company pier,” Andrea Tantaros said.

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