A dangerous new drinking game has become a social media craze.

“Neknomination” is a game where people record themselves chugging alcohol in strange situations, then post the video to social media and nominate a friend to outdo them.

The game has led to five recorded deaths in the U.K. and is becoming a recognizable trend in the United States now.

Bill O’Reilly and Martha MacCallum discussed the new trend tonight on “The O’Reilly Factor.”

“This is the perfect lethal concoction of social media and the drink-to-get-drunk culture. This is a very dangerous trend,” MacCallum said.

Watch their discussion above.


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