'Huge Statement': Company Makes Big Splash With New Kind of Lingerie Ads
American Eagle’s lingerie line Aerie is launching a new campaign featuring models who haven’t been airbrushed in hopes of promoting realistic beauty standards.
The models are beautiful, young and thin, but they’re also freckled, scarred and tattooed.
“It’s a huge statement for young girls to see images of beauty that, yes, have freckles, yes, have a fold, yes, are real, and they’re beautiful, they’re images to look up to,” Emme said. “And it’s not the unrealistic, pre-pubescent standard of ultra, ultra thin, either.”
Emme and Gretchen also discussed Lena Dunham’s Vogue ad, which was touched up. Jezebel bought the un-retouched photos for $10,000.
Watch the full conversation above.