A gun manufacturer is firing back after the NFL rejected their commercial on the grounds that its content is unfit for a Super Bowl ad.

"We actually went to the rule box and pulled out their set of rules," claimed Daniel Defense CEO Marty Daniel on this morning's Fox and Friends. Daniel then said that he and his team crafted their commercial to meet the NFL's every policy, yet they sent it in for approval "and got a big no."

The NFL's official guidelines for submitting an advertisement reads, "Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g. outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons."

"We sell pocket knives, and shirts, and t-shirts, and hats, and jackets, and a lot of outdoor gear," claimed Daniel. "We did not mention guns or ammo in the ad, as the rules asked."

However, the end of the ad features the Daniel Defense logo prominently displayed above the silhouette of a rifle.

"We offered to put an American flag or a 'Shall Not Be Infringed' [in its place]," continued Daniel. "We heard back … the commercial was a no-go even with the change."

Listen to the rest of Daniel's remarks in the segment above.