Looks like the investment paid off...

The voice behind the now-famous E*Trade baby is getting his own comedy show on TBS. Comedian Pete Holmes will star in a late-night half-hour series. TBS said the still-unnamed show will air after "Conan" starting in the fall.

Conan O'Brien, who will be executive producer of the new show, called Holmes "an enormously likable performer with an agile and innovative mind."