It's been called 'brilliant,''strange,' and even 'bizarre,' and this afternoon, Herman Cain's Chief of Staff Mark Block - who is also the focal point of the recent Cain web ad garnering a ton of media attention - sat down with Megyn Kelly to discuss the video.

According to Block, although mainstream media might like to debate otherwise, the ad that featured a slow-motion, cigarette-smoking Block set against

a pulsating, synth music track didn't contain any subliminal messaging and certainly wasn't a push for Americans to start smoking.

"I would personally encourage people not to smoke, but as people on the staff said, 'Just let Block be Block,'" he said. "I'm not the only one who smokes in America, for God's sake - it's just a choice that I've made, and it was at the end of the ad."

Block emphasized that the real message behind the ad was an affirmation to Cain supporters that "we're on a roll, and we're excited about what's happening."

Watch the full interview:

Click here to check out the new web ad.